The Bridgestone Turanza ER300 was designed with the needs of luxury and midrange cars in mind. Using the latest in Bridgestone's tire production technologies, these tires offer a perfect balance of luxury without scrimping on performance. For example, the tires have a special asymmetric tread design that provides exceptional grip and handling on both dry and wet roads; this same tread pattern also minimizes road noise- thereby ensuring a comfortable and luxurious ride without compromising safety. The compound used in the Bridgestone Turanza ER300 is also known for its longevity, high wear resistance, and durability. People can expect these tires to last for a long time. For eco-minded drivers, they would be pleased to know that these tires are specially marked with Bridgestone's Ecopia logo. This is a testament to the Turanza ER300's ability to reduce tire rolling resistance, which in turn drastically reduces vehicle fuel consumption. Less fuel consumed equals less CO2 emissions- a big win for the environment.